India’s one of the leading finance based revenue platform Klub has recently declared that they are planning to disburse 200 crore for this year’s festive season. The platform had already disbursed 100 crore in the last festive season which is aimed to enhance sales on major e-commerce platforms, including Amazon, Flipkart, and Myntra.

Last year, Klub allocated Rs 100 crore to support small businesses during the festive season. This funding played a crucial role in increasing sales on major e-commerce platforms by helping SMEs with inventory management and marketing efforts.

Klub plans to channel funds into direct-to-consumer (D2C) brands across over 45 sectors, including beauty and personal care, fashion and apparel, and cloud kitchens and restaurants.  Previously, notable brands that have received investments from Klub include Monrow Shoes, BRB Chips, Berrylush, and Potful.

The diverse range of sectors underscores Klub’s broad focus on fostering growth across multiple industries. Klub offers a variety of funding structures, including term loans, credit lines, and revenue financing, with up to 30 crore available in a single tranche.  The Bengaluru-based firm partners with supply partners, especially leading non-banking financial companies (NBFCs) like U GRO Capital, to deliver these funds.  This collaboration aims to support the expected 10-12% growth in festive sales and the projected increase in the e-commerce industry to $111 billion this year.

Since its founding in 2019 by Anurakt Jain and Ishita Verma, Klub has completed over 1,700 investment rounds, helping more than 650 brands grow. The company collaborates with NBFCs, high-net-worth individuals (HNIs), financial institutions, and its SEBI-registered fund to provide growth capital to digital businesses and SMEs.  

In 2021, Klub raised $20 million in a seed funding round from investors including Peak XV’s growth program Surge, Alter Global, GMO Venture Partners, and 9Unicorns. The platform competes with other revenue-based financing firms such as GetVantage, Velocity, Clearco, CRED Mint, Wayflyer, and KredX.