Eight Reasons Why Startups are Gaining Prominence over Mainstream Companies
Fast and Efficient Work Culture
Startups have a very close-knit and informal structure with smaller hierarchies to deal with, and the value proposition is usually determined by the tech team as they are the one responsible to build interfaces for consumers. This leads to decision-making cycles being smaller and the turn-around times for projects being much faster while establishing efficiency in the entire process. This in turn implies quicker testing cycles and speedier course corrections to meet the exact demands of the customer and within deadlines. The management team has to rely on the tech team for feedback on improvising consumer-facing products and offerings, and for the crucial decisions to be made.
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