Digital Entertainment Company Pocket Aces promotes Aditi Shrivastava as new CEO


Digital Entertainment Company Pocket Aces promotes Aditi Shrivastava as new CEO

Pocket Aces has promoted co-founder Aditi Shrivastava to the newly created position of chief executive officer, effective immediately.

The move comes shortly after Loco, the Pocket Aces-incubated game-streaming platform, was spun off into a separate company led by co-founders Ashwin Suresh and Anirudh Pandita. Prior to this, Shrivastava oversaw the company's revenue growth, the establishment of its influencer management division, and the expansion of Dice Media, a content studio.

Suresh and Pandita will remain Pocket Aces' co-founders and shareholders, as well as members of the company's board of directors.

“We have built a strong foundation for Pocket Aces, and I am thrilled to grow it to one of the largest new-age media companies globally… We have clear visibility of our content strategy and revenue leading us to profitability, and some very exciting new initiatives launching later this year as well,” Shrivastava said.

Pocket Aces is India's digital entertainment company focused on mobile video. Pocket Aces operates in three segments: Social distribution, which houses FilterCopy, Dice Media and Gobble;   Clout, a talent manager for the digital ecosystem, and the studio business, which is currently producing 12 shows for OTT platforms,

Following a $9 million fundraise led by South Korean gaming firm Krafton Inc., Loco was spun off into a separate unit last month.

Pocket Aces reaches over 50 million people weekly and receives over 700 million video views per month. It has increased its revenue sevenfold in the last three years and is on track to become profitable this year, according to the company.

The Company's socially distributed video network reaches more than 50 million people weekly and receives over 500 million video views per month. Pocket Aces was the first digital company in India to sign a multi-show deal with Netflix in 2018.

Pocket Aces' extensive content IP library is syndicated across platforms like Ola Play and Reliance Jio, airlines like Emirates, Jet, and Cathay Pacific, cable partners like Tata Sky, and international platforms like China's Youku Tudou and Bytedance.