Cloutflow intends to be the equivalent of Google Ads for influencer marketing

By Team Startupcity  |  Friday, 10 February 2023, 09:21 IST

Cloutflow intends to be the equivalent of Google Ads for influencer marketing
As more brands use social media content creators to market their goods or services, influencer marketing has proliferated in recent years. Even while influencer marketing is booming, the sector still has several obstacles to overcome, including the need to efficiently manage and track campaigns and democratise monetization prospects. 
Delhi-based One of the few businesses working to solve these issues for marketers and content producers is Cloutflow. Cloutflow, a technology-driven influencer marketing business founded in 2020 by Shivam Arora and Vanshika Batra, aims to be the "Google Ads-equivalent for influencer marketing campaigns."
Cloutflow is essentially a brand collaboration platform that promises to act as a management platform for creators. With the use of a single app, creators can track all campaigns, connect with brands, and quickly withdraw money. Many content creators struggle to receive money on time, according to Arora, who spoke to Entrackr. The business wants to cut the payment cycle's current estimated duration of six to 45 days in half, bringing it closer to 24 hours. This would be a big improvement.
Arora continued by saying that some influencers, many of whom have false following and don't benefit brands in any way from their campaigns, must compete with creators. Cloutflow makes sure that marketers work with influencers who have organic followings, which aims to greatly increase transparency.
After-campaign reporting for the improvement of influencer campaigns is one of the platform's additional offerings. Creators and influencers can sign up for the site without paying anything, and they are not required to do so in order to work with any brands.
The firm presently serves brands in the fashion and beauty industries. According to Arora, the business will soon add categories for health and wellbeing. The company currently collaborates with more than 1 lakh creators and direct-to-consumer (D2C) companies like Wow Skincare, Dot & Key, Lotus, Mamaearth, Vega, and Facescanada. Arora revealed that the business also intends to enter the US market. Without giving away any further information, he continued, "The venture would follow the same model as the one put into place in India."
Cloutflow received an unknown amount in a pre-seed fundraising round from Ritesh Agarwal and Arora Ventures. Arora disclosed that the business would soon raise an additional $5 million. He continued by saying that the new funding would be utilised to expand and diversify the product. Influencer marketing is growing into a significant industry, worth an estimated Rs 12 billion, as was already indicated. By 2026, the industry is anticipated to be valued Rs 28 billion. Mavrck and Izea are two examples of businesses that have become unicorns in the influencer marketing industry.

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