·  Boult rebrands as GOBOULT, marking a shift to premium, design-led wearables.

·  Targets Rs 1,000 crore revenue in FY26 and 30,000+ retail outlets in 18 months.

·  Plans global expansion to the US, Europe, and Asia with AI-first product strategy.

Indian wearables company Boult has formally rebranded itself as GOBOULT after posting a robust performance in FY25 where it registered Rs 800 crore in revenuenearly double its two-year-old earnings. Backed by this momentum, the company is now targeting to cross Rs 1,000 crore revenue mark by FY26.

Co-founder Varun Gupta explained the emotional reason behind the change, stating, "Boult was never just a brandit started as a passion venture built with heart, hustle, and conviction. With GOBOULT, this isn't a new name; it's a personal achievement. We're revamping how we work, think, and create."

He further stated that the rebranding announces a brasher ambition"GOBOULT reflects our determination to move quicker, think larger, and bring Indian innovation on to the world stage. This is not about following change but driving it."

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In line with its premiumization strategy, GOBOULT is now entering the Rs 2,000+ average selling price (ASP) segment with a more design-centric portfolio, ranging from wearables to fashion-congruent audio devices and AI-powered personal tech equipment. The company looks to attract Gen Z consumers with considerate design and a stronger omnichannel presence.

In order to enable its vision, GOBOULT will double its retail presence from its present 3,000 stores to more than 30,000 outlets in the modern retail, general trade, and experience-driven formats within the next 18 months.

The company is also putting Rs 25 crore into R&D and design innovation, keeping at the forefront a sharp emphasis on creating AI-first products, smarter hardware, deeply integrated software, and intuitive user experiences. GOBOULT will be scaling its engineering and design teams at the same time to drive this next wave of growth.

Internationally, the company plans to go live by next year, focusing on prominent markets in the United States, Europe, Southeast Asia, and East Asia. The brand-new name and identity are created to connect with Indian as well as international consumers, projecting GOBOULT as a future-pooled, youth-oriented personal tech brand.

Tarun Gupta, GOBOULT co-founder, asserted, "We're harmonizing every business touchpointfrom retail and packaging to product experienceto present a genuinely premium proposition. With our wider reach, strong product pipeline, and global ambitions, GOBOULT is poised for its next big leap as we chart towards a Rs 2,000 crore vision by 2030."