Bira 91, the Indian premium beer company operating across 24 countries, has announced a collaboration with Accenture to drive growth, enhance business agility, and accelerate innovation through an enterprise reinvention program. As part of the transformation strategy, Accenture will assist Bira 91 in designing and implementing a digital core using SAP S/4HANA. This digital core will leverage data, artificial intelligence, and machine learning to integrate disparate technology platforms, enabling better decision-making, increased productivity, and improved accessibility and visibility of data throughout the organization. The collaboration also involves redesigning the master data management system to establish a single, integrated data model across business processes and applications. By leveraging intelligent search and analytics capabilities, Bira 91 aims to unlock the full value of its enterprise data and streamline operations, automation, asset utilization, and cash flows.

Ankur Jain, CEO and Founder of Bira 91, expressed enthusiasm about the collaboration, stating, “The collaboration with Accenture is yet another step towards catalyzing Bira 91’s digital transformation journey. We believe that going digital will play a critical role in driving efficiency, achieving business growth, and fulfilling our mission to bring flavorful beers to consumers worldwide at speed and scale.”

Manish Gupta, managing director and lead for Accenture’s Products group in India, highlighted the importance of a data-driven technology platform in responding to market volatility and supply chain disruptions. He emphasized that Bira 91’s adoption of such a platform will provide the insights needed for core business decision-making, enabling the company to achieve its expansion targets successfully.

Bira 91, a refreshingly modern beer brand, aims to revolutionize the world of beer by bringing flavorful and diverse options to consumers. With a diverse portfolio of award-winning beers and a presence in over 1000 towns and cities across 24 countries, Bira 91 is rapidly expanding its global reach. The company brews its beers across four breweries in India and offers a range of branded merchandise. Backed by investors such as Sequoia Capital India, Sofina of Belgium, and Kirin Holding of Japan, Bira 91 is driven by a passionate team of over 700 beer lovers.