BANGALORE: Social media has become an integral part of our lives in a very short span of time. These social networks have immense influence on the public and to effectively harnessing its vast potential can be challenging. However, a balanced marketing strategy should certainly incorporate social media to a great extent. Campaigns and promotions run over social media have been witnessing great response from the crowd and can be greatly effective for every venture that is about to take off. Read on to know how to get the most out of social media, with inputs from Elance.

Engage With Customers

Active engagement with the customer community is necessary for any company and particularly for a startup. They can run a forum on the social media where the users can convey their opinions on the product and services for the providers to make necessary changes. As far as a fresh launched service is concerned, an open forum can be a cheap way of interacting with customers as well as improvising and building their brand name.