Tandem Announces Third Habit Fund, Invests In Shoptimize

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Bangalore: Silicon Valley based Tandem Capital, a technology focused accelerator has launched its third early stage fund called the Tandem Habit Fund lll. It also announced its first investment from the newly launched fund in a Pune based content curation startup, Shoptimize.

With this investment, Tandem Capital aims to take 15 to 20 percent stake in Shoptimize, the startup which developed a mobile commerce platform for traditional players. It also operates another content curation service called Cooliyo. However the investment is expected to be anywhere around $200,000 and $250,000.

Tandem Capital was founded by Sunil Bhargava and Doug Renert in 2007, to fund and focus on disruptive mobile products and platforms. This accelerator calls its investment - Muscle capital, as it is an amalgamation of funds and support for the enrolled startup.

“We are very excited to launch Tandem Habit Fund III. It allows us to scale Tandem’s proven muscle capital approach and track record, and takes the model global, particularly focusing on regions that are rich in talent but lack a valley-like ecosystem,’ says Rohit Bhagat, partner, Tandem Capital.

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