Sustainability Lessons To Be Learnt From Indian Businesses


Bangalore: Ancient Indian businesses have a rich and class style of working, we have seen good old companies in India like the Tata and Reliance reaching out to their customers in a most powerful and unique manner. There have also been small and local businesses that gained global popularity for its style in working like the Dabbawaalas. An advertising firm Saatchi & Saatchi claims that the world’s sustainability challenges are arriving first and fastest in India. 

The report also points out that Indian companies have applied some amazing universal principles that other businesses may have forgotten. Some principles include opting people instead of machines, self reliance, and thinking in whole systems. Here are some of the examples that prove India’s efficiency in business sector that has been carried since a long time but left unnoticed.

Human Bank Machines

A synonym for ATM

‘India is known to be a land of villages’ some of the Indian villages are extremely remote and do not have any banking facilities which means millions of rupees end up remaining under mattresses or inside cupboards instead of circulation. If money is not circulated it affects the countries growth. The Reserve Bank of India employs ‘business correspondents’ who serves as a travelling bank for the customers in these villages.

As of 2011, the bank employed 60,000 business correspondents and with this, 75 million bank accounts were created which helped in reaping 4% interest. It helped the correspondents earn $200 a month which is handsome because the country’s average monthly wage is $65.