Indian Startups:Thank You Facebook,You Helped Us Grow


Bangalore: Facebook investors and employees aren’t the only ones basking in the glow of the social networks success. As it has grown from a college kid’s dream to a publicly traded company, an ecosystem of Facebook-dependent companies have sprouted up around it. Many Indian companies are being benefited by facebook and the future of thousand such of companies around the world is now tied to Facebooks success and now when it has gone IPO –these startups must be thrilled.

Last year was a season of employment, According to a study in 2011 by the University of Maryland, the Facebook app economy, which includes more than 8,000 companies in the U.S. alone, created 182,000 jobs in 2011. The total value of Facebook’s app economy, the study said, is more than $12 billion. And that figure doesn’t even include non-app companies in the facebook ecosystem. In the run-up to Friday’s big IPO, startups that owe (at least part of) their success Facebook are likely giving an extra bit of thanks. Here are those nine startups.

“Adaptly” best ‘adapts’ advertising

Founders: Nikhil Sethi and Garrett Ullom

Founded: February 2010

“We are not kidding when we say we’re the easiest way to advertise across the social web” is what they have on their website. A New York based startup gives a platform to brands for buying ads across social media networks. This company is operates with many social networks but has added Facebook as its ‘friend’ and is worth $13.2 million today.