Bangalore: Innovation and technology go hand in hand. But using innovation to bring out deep rooted emotions on technological platforms makes it all the more fulfilling. Social networks run a very serious business as they make people connect psychologically through an easy communication medium.  But social networks such as Facebook, Twitter and MySpace offer a solid identity to individuals and not many would prefer to talk about the dark-side of their personal life at the cost of maiming their identities.

But here is SharingDard.com, a 5-month-old social networking platform from India, which has gone one step ahead and started an 'emotion-sharing' network, along with a 24x7 tele-counseling service. Research shows that tele-counseling market in India focuses on mental health and emotional wellness and is likely to be worth 1,100 crore. Till date, very few companies have ventured into this niche and this 5-month old start up has ambitiously stepped into this lucrative horizon. As compiled by BI, here’s a run-through of the startup’s vision and viability that makes it an interesting venture.

SharingDard.com was founded by a team of four from IIM Lucknow, Sumant Gajbhiye, Gaurav Rajan, Ritika Sharma and Lima James. After working for 2 years in MNCs, the co-founders left their jobs and set up SRG SharingDard Networking Pvt Ltd in Mumbai and the in May 2013, the website was launched.

When you ask these budding entrepreneurs on what inspired them to begin this venture, their answer is the same: College parties. “In those parties, we often shared our experiences. Those heart-to-heart chats helped us open up since all of us came from different backgrounds but needed support during emotional turmoil. That's when the idea struck us - why not start a website where people can share all their problems anonymously, without facing any social stigma," says Sumant.

SharingDard provides a parallel world for individuals where they can openly share emotions, feelings, grief and secrets and basically any sort of psychological turmoil they are going through, without revealing their true identities.

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