Gaja Capital is an Indian focused equity firm that invests exclusively in Indian companies and L Catterton is a global equity firm capital providing fund strategies dedicated to growing middle-market companies and emerging high-growth enterprises. Zivame is the second-largest promoting ladies' lingerie model in India after Jockey.

This talk with Gaja Capital and L Catterton in an advanced stage proposes that the 40percent  stake held by present buyers, Unilazer Ventures and Khazanah Nasional Bhd shall be attained by the brand new investor in a deal valuing the model at $100 million which is about 700 crore in response to two folks conscious of the event. Zivame, essentially the most funded participant in ladies' lingerie section, competes with Jockey, Enamor, Clovia, PrettySecrets and a couple of more major lingerie brands.  At present, Zodius Capital holds shares in Zivame with about 60percent stake. In India's vast women's lingerie market, most of the sales come from organized gamers. Zivame has started preliminary discussions with non-public fairness funds to boost around 350 crore. Years ago, Zivame had brought up to 250 crore in its Sequence C funding spherical from Zodius Expertise Fund and Khazanah Nasional Bhd. Zodius had elevated its interest by shopping out early enterprise capital buyers namely Kalaari Capital and IDG Ventures India.

Zivame, which is run by Bengaluru based wholesale was established by Richa Kar. Later on, this company had moved into a personal label enterprise. Zivame also owns widespread non-public label manufacturers namely Penny and Coucou. Zodius Capital's managing director and co-founder Shilpa Kulkarni and company's spokespersons and Gaja Capital declined to remark. Mails despatched to Unilazer and Khazanah went unanswered and no updates were provided by L Catterton spokesperson as well.

Competitor model Clovia from Delhi primarily based Purple Panda Fashions had earned about $10 million (Rs 71 crore) in a Sequence B spherical led by AT Capital and another nemesis PrettySecret.com an online lingerie platform based in Mumbai is also endorsed by RB Investments Pte and Orios Enterprise Companions.

Established in 2004,  Gaja Capital administers belongings of about $500 million throughout three funds and invested in Jiggs Kalra(Massive Restaurant Pvt Ltd), RBL Financial institution, broking community Bonanza, TeamLease, Bakers Circle and Avendus. L Catterton (formerly known as L Capital) is without a doubt one of the main buyers within the US lingerie model ThirdLove.

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