Bangalore: Accel Partners invested an amount of 100 crore in BookMyShow, an online ticketing company owned by Bigtree Entertainment. Accel has invested heavily in other e-commerce companies like Filpkart and Myntra. The current funding in BookMyShow will be used to expand the non-ticketing business, reports Times of India.

It is an emerging company and will use the funds for further business to serve customers online. As reported by TOI, Ashish Hemrajani, the founder of Bigtree Entertainment reported that the company is doing well in metro cities but finds it difficult to establish in the small towns.

The current funding which is a joint venture of Accel’s funds of India and U.S, may help it to enter the small towns and grow its paws there. With e-commerce emerging up as a major trade, BookMyShow gears up to provide better services to its customers.

As reported by techcircle.in, Prashanth Prakash, partner at Accel India, said, “BookMyShow.com caught our attention because it has become synonymous with online entertainment and ticketing. We are constantly striving to invest in businesses that assume a leadership position by driving the definition and growth of their respective categories”. With online shopping and booking becoming a common practice among Indians, BookMyShow looks forward to enhance the quality of services it provides.