Bangalore: Flipkart, India’s leading portal for online shopping is planning to raise Rs 555 crores. As it emphasized more on customer acquisition, the company faced a gross margin loss per unit sale reports Deal Curry.

Flipkart had raised $150 million in January from existing investors Accel Partners and Tiger Global Management in its fourth round of fund raising. The money which would be raised in this call will help the company move in to black reported Mint.

Flipkart currently employs 4800 people and it services 50,000 orders every day. It also has an average order size of 1200. This online retailer has 4.5 million customers out of which 2.5 are active ones. Like all other companies in India, it also works with the Cash on Delivery (COD) service, a strategic plan targeting customers who are not comfortable paying online. This charge for the COD services generally goes to the ecommerce company.

Flipkart had also put Rs 300 minimum order cap for the free delivery option, to reduce losses. It also acquired online electronics retailer, Letsbuy.com earlier this year for an undisclosed amount and also acquired chakpak’s digital catalogue which came in with 40,000 filmographies, 50,000 ratings and 10,000 movies.