A curator for a need based list

Melissa Cassera, Cassera Communications

“A great way to curate valuable social media lists for clients is to base the lists on the clients' needs. As a publicist, I created a Twitter list for "Media on Twitter" that's helpful to my small business followers who are looking to reach members of the media.”

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Tracking client requests

Wade Foster, Zapier

“The number one thing we've seen success with is simply being there when people need help. More and more customers take to Facebook or Twitter with problems rather than sending an internal support email. Being able to respond quickly helps them get what they need, and anyone else who stumbles across us see that we provide good service via social media.”

Get your fans at one place

Derek Flanzraich, Greatist

“We've created a private list on Twitter for our super fans, and we often pop into that feed and comment randomly on related tweets. People love that we're actively engaging with them and get a huge kick out of it.”

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