Make your customers happy

Abby Ross, Blueye Creative

“Adding customers, partners and clients to social media lists is a great way to make them feel recognized. Create lists with positive attributes like “Marketing Experts,” “Valued Customers” or “Favorite Customers.” When they receive a notification that they’ve been added to such a list, it’s an unexpected and subtle compliment.”

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Make your own circle

Jay Wu, Best Drug Rehabilitation

“I currently use a Google Circle labeled "Partners." I use this to post high quality content that I create or find online. The goal is to become a thought leader in a particular niche. If your goal is to become a thought leader in gamification, then you need to make your Google Circle a high-quality hub for gamification information.”

Show your interests to your subscribers

Andrew Schrage, Money Crashers Personal Finance

“In order to promote your startup; consider creating a Facebook Interest List. Take the time and effort to cull a modest amount of other Facebook pages that are related to your industry. Pick pages that contain genuine value for your readers. Include your page on this list. If you build a quality list, more people are likely to subscribe. Your content will benefit from increased exposure.”

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