Attract traffic

Laura Roeder, LKR

“Foursquare lists can be valuable for a local business. The more people are in your vicinity, the more likely they are to stop at your store. Create lists of all the best spots within walking distance of your location. This could also be a great way for a realtor to showcase the best spots in a neighborhood or give a virtual tour to people who are new to a town.”

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Be a knowledge hub

Sean Ogle, Location 180, LLC

“Regardless of your niche, there are always going to be others doing the same thing. Create a list of all of the people in your space. If you're good at what you do, your customers will keep coming back to you. But if your company isn't a good fit, you can still give users valuable advice by pointing them to someone similar who is a better match. They won't forget that.”

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