# The B2B And B2C Battle Is Dead

With the increase in use of the internet and Smartphones, the business-to-business or business to consumer transactions is slowly fading away. The market today has a different kind of approach towards capturing the consumer’s attention that includes adopted behaviors like the time and product with an able team to make that happen successfully.

There are products centric, customer focused companies like Google, Dropbox and others, which are into enterprise sales that have changed their business transactions these days with the newer form of social media tools like Facebook, LinkedIn, and Yelp.

# Most Founders are Impatient

Most of the startup founders think their products and ideas will be an instantaneous hit in the market and this miscalculation leads to problems. The truth is, not all ideas will be approved by people or the companies as the product choices they are looking for differ.

So, to counter this problem proper market research has to be done for the right idea and the product which will be the highlight amidst all the rivals. Therefore, it takes a lot of time as the market has to be validated properly requiring 2 to 3 percent more research to help understand better.   

# Work to Create an impact, Money will follow later

Recognition comes first in the market that helps build credibility about the product and the company. Most notable startup founders work to get a good impact among the consumers than focusing on the experience or the money. Startups are always motivated by a strong need and a desire to start new ones.

READ MORE: 9 Quick Ways To Win First Customers To Your Startup and Rocket Internet To Merge Jabong With 4 E-Commerce Cos