# Most Founders are Impatient

Most of the startup founders think their products and ideas will be an instantaneous hit in the market and this miscalculation leads to problems. The truth is, not all the ideas will be approved by people or the companies as their choices vary.

So, to counter this problem proper market research has to be done for the right idea and the product which will be the highlight amidst all the rivals. Therefore, it takes a lot of time as the market has to be validated properly requiring 2 to 3 percent more research to help understand better.   

# Work to Create an impact, Money will follow later

Recognition comes first in the market that helps build credibility about the product and the company. Most notable startup founders work to get a good impact among the consumers than focusing on the experience or the money.

Startups are always motivated by a strong need and a desire to start new ones.

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