#4.Not Allowing Guest Checkout

Forcing a customer to register for an account before placing an order adds extra steps to the checkout process and lengthens the time, which is likely to reduce the sales conversion rates.

#5.Not Clearly Showing Delivery Costs

Unexpected costs is one of the reason for cart rejection. All the delivery rates should be clearly explained with a range of options for customers to choose from and allowing them to decide whether the cost or speed is more important.

#6.Lack of Payment Options

Apart from Credit and debit card to pay for online purchases, there is Paypal, e-wallets and mobile. This type of payment is growing, making up over 40percent of all online transactions. This percentage is expected to increase, surpassing payment methods by 2017. With 50percent of online customers saying that they wouldn't complete checkout if there are very less options available.

#7.Poor Site Search Functionality

The website should have an easy filter to search for products based on various options and not complicate the search. If the visitor finds the website through a search for "wool socks,” and after getting to the website he searches for “blue wool socks for men". The search should pop out the appropriate page and not consume customer’s time. The longer the user experience the less likely the purchase.

#8.A Lack of Customer Service Options

Customer is a king, every customer should be treated with utmost care and their queries should be solved immediately. There should be multiple ways for customers to get help like by offering communication methods such as phone, email and live chat. It increases the convenience of both brand and customer trust.

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