#6 You can serve a greater purpose

Small businesses offer plenty of advantages to startups looking to develop their first customers. It allows obtaining an immediate success together with, endless learning opportunities and development.

If the product is useful to a small business in a particular area, it may be useful to others in the same line around the globe. It’s a fact that percentage of small businesses is quite high in developing countries, which in turn creates great opportunities for a startup.

Here, the key point is, if a startup focuses entirely on creating products to large enterprises and spends all the value time, effort and money it may still go empty handed, an enterprise may not buy its product. However, on the other hand, there is always one or the other small businesses to buy the product. For a startup, this gives a successful head start to its journey.

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