5 Ways How Modi Enhances Women Entrepreneurship in Gujarat
#1 Jasuben Pizza
Gujarat has converted the usual Italian Pizzas into authentic desi delight! Founded by Jasuben Shah, this pizza parlour took its humble roots in the capital of Gujarat in 1990s. As Narendra Modi calls it ‘a prime example of female entrepreneurship’, the idea behind this pizza parlour was not a sole business intention. Jasuben in her early forties set the new venture but previously prepared pizzas for her children and the idea came to light when everyone around started appreciating her for the extraordinary vegetarian Gujarathi taste.
Partnering with Andarben and husband, Jorawar Singh Rajput, Jasuben saw the success in business for which, they further expanded to six branches in the city. At present about 20,000 pizzas are sold every day for
50.
With pride, Modi exclaims, “Jasuben’s pizza is located near Pizza hut. This Jasuben is not like Kalavathi! Jasuben passed away five years back in Pune, but due to all her hardwork, even today, Jasuben’s Pizza has captured a very big market.”

