#5 Last Names

If you are thinking Armani then think again. Giorgio Armani was already a hit as soon as he entered the fashion arena with his new designs.

Last names are to be avoided because they are mostly meaningless. Last names work like a charm when the history associated with the family is rich and most people are aware of it otherwise, it would just be pretentious and most people would not even turn their heads for a brand name like that.

Most important remember that the name is very important at the initial stages of the company growth because that is when the name is being imprinted on people’s memories and the company is making a place for itself in the market. You have to pitch your ideas to the investor as per the company name. Once the name is established in the market it will prove to be very difficult for the company to change its image.

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