Bangalore: A startup as the name suggests is a new venture. When a new product is pushed into the market people see and take notice by the brand name associated with it (e.g. Flipkart, Redbus, Zomato). Many startups tend to overlook the dearth and importance of the brand name and they name their ventures according to the initial products that they offer or some other trivial detail. This can turn out to be a big disaster both in terms of the brand image and countless money spent in efforts to assert the positioning of the brand, according to startupnation.com.

Here are 5 naming errors that every startup should avoid.

#1 Using Literal names

Most startups use literal names because they feel that the customer will not be able to grasp the idea behind the business unless it is explained in literal terms in the form of the company name. This could lead to numerous short and long term problems that could spell big blows to the company’s progress.

Read More: 8 Hot and Promising Industries for Indian Startups in 2013/ A Word on 'Love' from India's Young Startup Heroes