4. Deep Kalra: Focusing on the NRIs Exclusively

MakeMyTrip, a portal that Kalra founded in 2000, brought a behavioral change among Indian travellers. An MBA from Indian Institute of Management, Kalra started MakeMyTrip in a small office in Okhla, Delhi with the aim to empower Indian traveller with instant booking and a lot of choices. Today it offers its customers many travel services and products with international and domestic airline tickets, Indian railways tickets, domestic bus tickets, international and domestic hotel reservations, car rentals, international and domestic holiday packages, and much more.

Most Decisive Moment: For five years, Kalra took a decision which paid the company well. He decided to not market itself in India but only target the NRIs and the US-India travel sector. He said, “By focusing solely on the NRI market, we managed to conserve precious marketing dollars while our competitors burned their fingers in a premature online market.”