ICC Teams Up with Google to Boost Women's Cricket Fan Engagement

• New collaboration will utilize Google’s cutting edge technology to enhance fan experience for women’s cricket.
• Partnership arrives ahead of major global events, including the ICC Women’s Cricket World Cup 2025 and T20 World Cup 2026.
• Rights free images available for editorial use through the Online Media Zone to increase media coverage.

In a groundbreaking move, the International Cricket Council (ICC) has announced a partnership with Google to enhance fan engagement and accessibility in women’s cricket. This collaboration, which sees Google as ICC’s second global partner for women’s cricket, is set to leverage Google’s vast technological tools including Android, Google Pay, Google Pixel, and Google Gemini, creating a more dynamic and immersive fan experience.

The partnership comes at a crucial time for women’s cricket, one of the fastest growing sports globally. With the ICC Women’s Cricket World Cup 2025 in India and Sri Lanka, and the ICC Women’s T20 World Cup 2026 in England, the initiative will not only elevate the visibility of the sport but also help fuel its rapid growth and reach across the globe.

The integrated ecosystem will provide fans with a more engaging experience, enabling them to connect with the game like never before. From discovering match highlights to celebrating victories, Google’s suite of products will bring fans closer to key moments, players, and stories, making the sport more accessible and enjoyable.

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Jay Shah, ICC Chairman, emphasized the importance of the partnership, saying, “This is a landmark moment for women’s cricket. Together with Google’s innovative technology, we will create richer and more engaging fan experiences, helping to propel women’s cricket to greater heights worldwide".

Shekar Khosla, Google’s VP of Marketing in India, expressed excitement about the collaboration, stating, “This partnership is about creating deeper connections with the fans, making women’s cricket more accessible, and offering new ways for fans to experience the game”.

With women’s cricket booming globally, this partnership aims to inspire future generations of players and fans, fostering a more inclusive and diverse global cricket community.

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