DailyObjects Steps into Offline Retail with First Flagship Store in Mumbai

• DailyObjects opens its first standalone retail outlet at Oberoi Sky City Mall, Mumbai.
• Plans to expand to 40 brand-owned stores across India within three years.
• Store features modular displays and interactive zones, reflecting the brand’s digital-first, design-centric identity.

Homegrown lifestyle accessories brand DailyObjects has launched its offline retail journey by opening its first standalone store at Oberoi Sky City Mall in Borivali, Mumbai. It's a strategic step by the digitally-native brand to further enhance its omnichannel presence and make its design-driven philosophy more accessible to customers through physical touchpoints.

Mumbai is the first stop in a wider retail expansion strategy, with DailyObjects planning to have 40 brand-owned stores in the next three years. Half of these will be traditional retail stores and half will be experiential centers, enabling the firm to build deeper relationships with customers and increase its coverage in India's key urban cities.

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Co-Founder and CEO Pankaj Garg spoke to the store's greater significance: "The store is not just a shopping destination it's a continuation of our beliefs and values. It creates new touchpoints for consumers to connect with DailyObjects in more physical, meaningful ways." The design of the store reinforces intuitive product discovery, echoing the brand's design-led and user-centric ethos.

With modular displays and interactive product sections, the store is designed to promote hands-on interaction and discovery. The features reflect DailyObjects' online presence yet provide a sensory and edited instore experience.

Saurav Adlakha, Co-Founder and COO, emphasized how the Mumbai store supports the company’s evolution from a pure D2C brand to a fully omnichannel one. “Mumbai with its energy, creativity, and discerning shoppers was the perfect choice for this milestone. We’ve focused on creating a connected, seamless experience that blends our online DNA with offline retail,” he shared.

This opening comes after PLAYGROUND, the company's previous retail concept space in DLF Cyberhub, Gurugram, that had been an experimental design demonstration. Compared to this, the Mumbai store represents a movement towards scalable, replicable formats that align with DailyObjects' FY26 vision.

DailyObjects, with its well-curated selection of tech accessories, EDC bags, and work items, will continue to emphasize creativity and storytelling. Its intimate associations with independent creatives and storytelling-driven collections are at the heart of its positioning as a design-led lifestyle brand that is set to drive the next generation of India's premium accessories story.