Reliance Acquires Iconic Brand Kelvinator to Power Consumer Durables Expansion
- Reliance Retail acquires Kelvinator to expand its offerings in the fast-growing consumer durables market.
- Kelvinator’s legacy and product range in appliances like refrigerators and washing machines will be scaled using Reliance’s vast retail network.
- Isha Ambani calls it a pivotal move, aiming to deliver global innovations and deepen consumer engagement across India.
Reliance Retail has announced the acquisition of iconic home appliances brand Kelvinator in a strategic move to strengthen its position in India’s rapidly growing consumer durables segment. The acquisition will allow Reliance to expand its product portfolio, covering refrigerators, washing machines, air conditioners, and other kitchen appliances.
By bringing Kelvinator into its fold, Reliance aims to blend its massive retail footprint with the brand's legacy of innovation and reliability. Kelvinator, which became a household name in India during the 1970s and ’80s with the tagline 'The Coolest One', continues to hold nostalgic value among Indian consumers. Known for its durable, affordable, and high-performance appliances, the brand is set for a fresh chapter under Reliance's leadership.
“Our mission has always been to serve the diverse needs of every Indian by making technology accessible, meaningful, and future-ready”, said Isha M Ambani, Executive Director of Reliance Retail Ventures Ltd (RRVL). “This acquisition marks a pivotal moment in enabling us to deliver trusted global innovations at scale”.
Reliance plans to harness Kelvinator’s product development legacy to scale up across key categories and deepen engagement with Indian households. The move positions Reliance Retail to drive accelerated growth in the sector while unlocking long-term opportunities.
As of 11:07 AM on Friday, Reliance Industries shares were trading at Rs 1,470.40 on the BSE, down 0.45 percent.
