Kriti Sanon becomes the First Indian Brand Ambassador for Dreame Technology
Bollywood actress Kriti Sanon has made waves by becoming the first Indian brand ambassador for Dreame Technology, a leading name in smart home appliances. The announcement, made on April 24 in New Delhi, underscores Dreame’s commitment to enhancing its footprint in the Indian market. This collaboration aims to engage a younger audience that values innovative solutions for everyday living.
Kriti Sanon’s Role with Dreame Technology
Kriti Sanon’s partnership with Dreame Technology represents a significant milestone for both the actress and the brand. Together, they seek to attract a tech-savvy demographic that prioritizes convenience in their daily lives. Known for her versatile film roles and entrepreneurial pursuits, Kriti will embody a brand that focuses on innovation and practicality. Expressing her excitement about the collaboration, she stated, “I am thrilled to be a part of Dreame Technology, a brand that aligns with my philosophy of merging innovation with convenience.” Her involvement is anticipated to elevate the brand’s image and make it more relatable to Indian households.
As the face of Dreame, Kriti will spearhead campaigns across various media platforms, including print, digital, and television. She will promote a variety of products, such as robotic vacuums, cordless stick vacuums, and personal grooming devices. The brand aims to demonstrate how these smart solutions can simplify the lives of busy individuals, allowing them to focus on what truly matters while technology handles routine tasks.
Dreame Technology’s Vision for India
Manu Sharma, Managing Director of Dreame India, emphasized the alignment between Kriti Sanon and the company’s vision. He remarked, “We are thrilled to welcome Kriti Sanon to the Dreame family. Her enthusiasm for technology and forward-thinking approach resonate with our goal of transforming Indian homes through intelligent solutions and products.” This partnership is part of Dreame’s broader strategy to introduce cutting-edge innovations in India, a rapidly evolving market that increasingly embraces technology-driven lifestyles. Sharma highlighted India’s significance in Dreame’s global expansion plans, noting it as a high-growth market. The collaboration with Kriti Sanon is expected to strengthen Dreame’s position as a preferred choice for consumers who value smart living and high-performance home appliances.
Connecting with Urban Consumers
With Kriti Sanon leading its marketing initiatives, Dreame Technology aims to bolster its brand recognition in India. The partnership is designed to resonate with urban consumers eager to adopt smart living solutions. By showcasing how Dreame’s products can enhance daily life, the brand hopes to forge a strong connection with its target audience. Kriti’s involvement in the campaigns is intended to make the brand narrative more relatable, especially for households managing busy schedules. As the demand for smart home appliances continues to rise, Dreame’s innovative offerings, combined with Kriti’s influence, are set to attract consumers seeking effective and efficient solutions.
