30 Minutes or Free? The Coming of Age of Q-commerce

Nowadays, most people prefer q-commerce due to the constantly evolving consumer lifestyles, growing urbanization, rapid rise of digital services, busier lifestyles, growth in disposable incomes, etc. This has increased the acceptance of online shopping. Industry leaders and new players are sightseeing a new vertical in quick commerce.

Experts attribute this to changes in consumers’ purchasing behaviour and preference. According to the report, quick commerce is estimated at $ 0.3 billion in CY2021 and is expected to grow 10-15x in the next five years, to become $5 billion by 2025.

The Consumers Packaged Goods industry has been growing right from the start. Digital changes have transformed the way consumers eat and shop. The retail sector has been getting more competitive to stay ahead in the race. All in all, it’s a good world for consumers as customer experience is getting aggressively superior.

There’s several ways to shop for your groceries online. You can use companies' subscription plans to automatically get your groceries delivered every month at a specified time and date. While you have been waiting for your bus or train at that time, also you can buy groceries from Virtual Supermarket, where you can see posters of shelves filled with goods.

With the likes of the Amazon Go model, you can avoid long checkout lines at the supermarket by simply picking up your groceries and just walking out! Their technology detects when products get picked off the shelf, and your amazon account automatically gets charged, thus offering an actual Omni-channel experience.

Here are few Quick- Delivery Models

Companies are presently trying to make it in the instant delivery space. It recently even loaned millions to Blinkit, which promises grocery delivery in 10 minutes across dozens of cities. Dunzo, Swiggy Instamart, and Zepto promised delivery speeds of 10-20 minutes for most items.

Zomato’s 10-minute delivery model

Zomato founder Deepinder Goyal recently announced that the company will now deliver food in just 10 minutes in select cities met with criticism would be an understatement. While most users were concerned about the pressure on delivery executives and their safety, others raised more profound questions about the ‘need’ for such a solution in the first place. Goyal was quick to clarify the safety measures taken to make it live while insisting that it’ll be limited to quick-service foods such as tea, momos, poha, and biryani.

Reliance's JioMart to intesnsify its instant grocery delivery platform

The war for instant grocery delivery will intensify with Reliance Retail going to enter the segment with its JioMart platform. The company will start the trial in the next 2-4 days in Navi Mumbai for 'JioMart Express,' which will sell and deliver around 2,000 stock keeping units (SKUs) in a few hours, industry executives aware of the plans said.

BigBasket plans one-hour delivery with more products on offer

Amid the buzz around 10-minute grocery delivery, Tata-owned BigBasket is set to unveil its one-hour delivery service, BB Express, with 7,500-8,000 products. Typically, 10- to 20-minute delivery services can provide half of that number of products as they prioritize speed over a more comprehensive selection of products.

The service will be launched next month and powered through the company’s 62 large-scale dark stores, cofounder and chief executive Hari Menon told. Delivery from these warehouses will be mainly through bikes.

Swiggy Instamart promises hyperlocal delivery in 10-15 minutes

Recently, we’ve seen the Indian consumer warm up to delivery promises in minutes than hours or days a la quick commerce. Some say the brands in this new commerce game fueled the habit in the Indian consumer, while some bemoan the entitled Indian consumer.

Regardless of who is correct, the speedy delivery is here to stay, and brands like Zepto and Swiggy Instamart are pumping in healthy amounts of rupees for marketing promotions and ads.

Dunzo has been successful in its 19 minutes delivery model

Dunzo’s instant grocery delivery service ‘Dunzo Daily’ has been in Pune since February 2022. The ‘19 minutes delivery’ of groceries and other essentials is achieved with the support of mini-warehouses set up in each city neighborhood. The women working in these mini-warehouses are the ones who have no or limited earning opportunities. This job has empowered them not just to be employed but also be independent.

Blinkit instant delivery model

Blinkit has collaborated across India with Kirana or mom-and-pop stores that are within walking distance and deliver conveniences like home delivery and credit.

Getting groceries within a time limit “is not something that needs emergency alert,” Yugal Joshi, partner at consultancy Everest Group, said. While some people in metros want to shop from the comfort of their homes, most can plan for next-day delivery at least.

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