Social TV On The Rise In Hype Cycle: Gartner

New Delhi: Collaborative customer interfaces and social TV are among the innovations which are on the rise in 2013 hype cycle for social software, research firm Gartner said.

The hype cycle gives a view of how a technology or application will evolve over the time.

"Collaborative customer interfaces, social co-browsing, mobile virtual worlds and social TV are just a few of the innovations on the rise on the cycle," Gartner said.

"IT leaders must keep abreast of this evolving sector in order to take advantage of social capabilities and understand the implications that social software developments have for related technologies," said Jeffrey Mann, research vice president at Gartner.

A collaborative customer interface enables a customer service agent and a customer to share, simultaneously, the live version of the same business application.

Social co-browsing is the collaborative sharing of the same Web space with one or more parties from a social network, regardless of the physical locations of the parties.

"As social technologies mature and organizations improve their understanding of how to apply them, they will be found in more and more situations," Mann said.

A mobile virtual world is a simulated environment where subscribers inhabit and interact via avatars running on mobile devices, the researcher said.

Social TV describes communication and social interaction in the context of watching TV or content related to TV through broadband-connected TVs, or through the use of a companion screen, such as a media tablet.

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Source: PTI