With Rackspace’s powerful cloud services systems in place, Shaadi.com only uses 30 servers to run complex searches and successfully match users. This has resulted in significant cost savings for the company. 

 “Since day one, Rackspace dedicated hosting and cloud computing services have been a critical component to the growth and success of our business,” said Mittal.  “Any downtime of our website is detrimental to our business, as it impacts our brand image and damages customer loyalty. To be successful and gain the trust of our customers, we consistently need to deliver a seamless experience and make sure they are happy. Rackspace enables us to do that.”

While reliability and scalability initially attracted Shaadi.com to Rackspace, Fanatical Support^® is what made the company a satisfied customer for almost two decades.

“Rackspace’s real-time and round-the-clock IT expertise and relentless customer support has been critical to the success of our business,” added Mittal. “Because of Fanatical Support, we can focus on our core business as opposed to dealing with server and network problems.”

“When businesses in Asia are setting up a hybrid cloud, they look for a provider that can offer 24/7 support backed up by experts, rather than users simply being directed to a self-help web page,” said Ajit Melarkode, managing director, Rackspace Asia-Pacific. “We have the passion to make this a reality, which helps Shaadi.com achieve its goal of managing day-to-day traffic, as well as spikes during growth spurts and peak traffic times.”

With Rackspace support, the site has been recognized for countless website awards, including; ‘Most Innovative Company in India of 2011’ by Fast Company, U.S.A., ‘The Best Matrimonial Site’ by About.com’s Reader’s Choice and ‘Most User Friendly Website’ and ‘Most Preferred Online Matchmaking Brand’ by Juxt Consult.

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