QWIKCILVER Launches Another Exciting Way to Gift Your Loved Ones this Festive Season

BANGALORE: Woohoo Gifting App, from Qwikcilver solutions, India’s pioneering gift card company has announced its strategic partnership with Citrus Payment Solutions (Citrus Pay). This partnership will enable 17 million Citrus users to spend at over 5000+ stores and portals’ on the Woohoo gifting app and allow them to make both in-store and online purchases, pay for food, travel, entertainment and more.

Woohoo customers will now be able to receive Citrus-enabled benefits for transactions they make via the app. Woohoo customers can then use these benefits across Citrus’ merchant network of 6000+ online businesses. Citrus customers are also set to gain extensively as they can now use their wallet via Woohoo app and pay for anything they want ranging across 20+ categories on Woohoo’s strong merchant network of 5000+ offline stores and Online brands like dining at leading restaurants, book travel on popular portals like Clear Trip, entertainment venues such as PVR cinemas, apparel shopping at brands like Allen Solly, Van Heusen, Arrow, Peter England, and lifestyle brands like Shoppers Stop, Lifestyle etc. and more.

Pratap T.P., Co-Founder and Chief Marketing Officer of Qwikcilver said, “Woohoo is empowering users with an opportunity of not only choosing where to spend but also optimizing the use of virtual cash they may have in their mobile wallets. The partnership with Citrus Pay has brought us much closer in delivering seamless Mobile experience to our consumers, through innovations in Gifting Via mobile phone. At one end, this partnership will place the power of choice and convenience of using the Citrus cash, in the hands of the customer, and at the other end, it will offer us an opportunity to attract over 17 million Citrus wallet customers to adopt Woohoo while making payments.

Citrus Pay’s Founder and MD, Jitendra Gupta said, about the partnership, “Citrus is very glad to partner with Woohoo app which increases more acceptance points for the Citrus wallet. This gives Citrus wallet consumers a real opportunity to use their wallet on more than 5000+ merchant locations serviced by Woohoo. The line is blurring between digital payments for offline and online spending. Wallet is not just about discounts and cash-backs but also about the experience the consumer has - a simple, straightforward, rewarding and smooth payments experience - which is  exactly what Citrus aims to deliver.”

 Woohoo app has partnered with 150+ brands enabling access to 5000+ stores and portals’ including India’s leading retail chains, entertainment platforms, travel partners and leading currency providers. Some of these strategic engagements include tie-ups with leading retail chains and brands like Shoppers Stop, Lifestyle, Tata – Trent, Titan, Madura garments, Levi, Cafe Coffee Day, Cleartrip, Myntra.

Woohoo app provides a unique platform to Retailers, Currency partners and Consumers. With a single integration with Woohoo app, retailers can accept multiple currencies. Similarly, Woohoo app allows currency partners like Citrus Cash to be accepted across thousands of retailers. Most importantly, consumers can use Woohoo as the single app for their transactions, be it gifting their loved ones, buying in retail, having a meal in a restaurant, or buying a ticket online. The best part is the consumer gets to choose where the money comes from as they get the power of seamlessly managing transactions from multiple wallets, gift-cards and loyalty points, all through their mobile phone.

Woohoo app can be downloaded from the Google Playstore.
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