Shopping

Living services will allow retailers to offer less intrusive experiences and move away from the industry’s standard scenario of bombarding shoppers with offers on arrival at a location. By working with Pinterest, a particularly rich trail of taste and visuals, fashion retailer Nordstrom is determining store merchandising on a weekly basis, as well as providing staff with an iPad app to make it easy to show customers trending products and merchandise live.

Travel

The broader sphere of travel and hospitality will be transformed in the next five years, driven by the reinvention of cars, initially connected and then autonomous. If drivers are no longer required, and cars can become places where you sleep or are entertained in during long journeys, they will introduce a new level of experience competitive with trains, buses and airplanes.

Finances

A bold vision for living services in the financial arena is a service that links peoples’ financial status directly to other areas of their life. For a traveling customer, the bank could proactively negotiate better currency rates from ATM providers and seek and negotiate the best fuel prices as a customer is driving and prepay the bill. If the customer’s bank account “knows” a customer’s power consumption, it could also predict his or her future financial state. Israeli company 24me is already heading in this direction: its app automatically syncs with utilities and other services to remind and enable users to pay their bills.
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