Grim Reality: The Extremely Disruptive Cloud


Bangalore: Harvard professor Clayton Christensen in his famous book “The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail,” first coined the term “disruptive innovation.” In simple terms, it can be defined as an innovation which while placing strong emphasis on customers goes on to disrupt the existing market. One of the examples he cited were the steel mini-mills. Initially, these mills were only producing low quality steel from recycled scrap metal and didn’t really pose much of a threat to the larger sophisticated mills that produced high quality steel from iron ore. But one such mill, Nucor, aided by technological advancements soon became the largest steel producer in the U.S. disrupting the entire steel industry. Today’s cloud based technologies, unfortunately or fortunately fall in the same category of the steel mini-mills of yesterday. They have the power to disrupt so intensively that they can change the industry standard one day, as reported by Forbes.

Read Also: Will Apple Fill The Enterprise Mobility Void Left By BlackBerry? and Why Big Data Matters to Hotels and Travel