Increasing financially (corporate espionage, underground economy) and politically (hacktivists and nation states) motivated advanced targeted attacks

Renewed regulatory focus on security and privacy (both at a country and industry level)

Overall IT spending growth

While security awareness is increasing steadily among enterprise buying centers, the consumer security sub-segment will display modest growth.

 The importance of data privacy and security is not well understood by consumers in India and this situation is likely to continue to affect market growth in the consumer security space.

Leading security adopters from mature technology buying segments, such as banking, financial services and insurance (BFSI), telecom, oil and gas, and utilities, are looking to enhance their deployment of preventative security controls with continued focus on security operations and incident response, with a view towards protecting against advanced targeted attacks.

In 2013 and 2014, there has been a slew of merger and acquisition activity in the security space globally. The increasingly complex nature of threats is driving security providers to fundamentally change the way they address their customers’ security challenges and communicate their message effectively.

The renewed security opportunity presented to providers by Indian enterprises brings with it sales and marketing challenges for security providers, some of which are outlined in the report: Growing Opportunity in Asia/Pacific and Japan Creates Sales and Marketing Challenges for Security Product Vendors.

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