Bangalore: Indian e-commerce platform Flipkart.com has announced the launch of Flipkart Marketplace today. With this, numerous large and small sellers will now have access to Flipkart’s huge traffic of 10 lakh visits every day.

The Flipkart Marketplace platform is essentially a virtual mall giving shoppers access to multiple brands and sellers under one roof. Going forward users will be able to compare sellers and get the best prices at varied service levels for most products. On the other hand, sellers stand to benefit from the trust that Flipkart has built with its users by building a robust and scalable e-commerce platform.

A large part of the user experience (product selection, customer service andlogistics) is seamless with an expanded selection of products. Users will continue to enjoy COD/EMI options and friendly return/replacement policies.

Flipkart will take care of shipping and doorstep delivery through its logistics partners – hence assuring users of a quality experience.

In keeping with its focus on customer delight, Flipkart will establish a protection programme to resolve any complaints.

Sellers will be identified through a rigorous on boarding process and allowed to sell only genuine products. Also sellers who provide a superior customer experience will receive prominence on Flipkart Marketplace.

“We created the blueprint for Flipkart Marketplace with the determination to take online shopping to the masses. While on the one hand it furthers the Flipkart promise of customer delight by giving more choices at competitive prices, it also serves as the foundation for entrepreneurship to flourish without having to worry about investing in any physical or virtual infrastructure and yet access millions of customers across the country with just a click.

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