"TO THE NEW" Digital Formed By Consolidating Intelligrape, Ignitee, Tangerine And Techsailor: Bets High On Growth
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"TO THE NEW" Digital Formed By Consolidating Intelligrape, Ignitee, Tangerine And Techsailor: Bets High On Growth

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BENGALURU: TO THE NEW Ventures, a leading Internet products and services company has announced its strategic move to consolidate its specialized service businesses which used to operate as separate entities - Ignitee Digital, IntelliGrape Software, Tangerine Digital and Techsailor to form TO THE NEW Digital.



The company has grown at a tremendous pace over the past couple of years both organically and inorganically. Headquartered in Singapore, TO THE NEW had set up its foundation in fast track Asia including India, Singapore, China in the early 2011 by acquiring a Delhi based content management company called Tangerine Digital. Tangerine Digital creates and manages content on the web, mobile and social media platforms. In December 2011, TO THE NEW acquired Delhi-based Intelligrape, a premium technology company that develops web and mobile applications using cutting edge technologies. In 2012, the company acquired Mumbai-based Ignitee Digital, a leading digital marketing services company. This was followed by the acquisition of Techsailor in China and Singapore in 2013.



Disrupting the digital landscape, the company has been strategically investing to further strengthen the innovation and resources in order to integrate them to become one of the most powerful digital services providers. Over a span of time, the company has now become a leading digital services provider across geographies.



Through this consolidation, TO THE NEW Digital is now uniquely placed to combine the power of Technology, Analytics, Creative and Content for digital transformation. The consolidation gives TO THE NEW Digital a competitive edge and a bigger playfield with more than 300 clients spread across 30 countries.



Mr. Deepak Mittal, CEO, TO THE NEW Digital stated, “Our clients will be benefitted through our extended service offerings for the next-generation digital experience. We already have a large portfolio of clients which boasts of Fortune 500 companies as well as Silicon Valley start-ups including Time Warner Cable, Sony, Procter & Gamble, Castrol, Airbus, Citi Bank, Samsonite and Mat.se. We look forward to serve our global client base while exploring new opportunities to drive innovation and global growth.”



Consolidated business aims to triple its current manpower strength of 600 people to 2000 by 2017. TO THE NEW Digital also plans to expand its global footprints from its current 8 offices in 6 countries (India, Singapore, China, Malaysia, Indonesia and Phillipines) to Europe and US. This will enable the company to help its client base of 100+ companies in US and Europe craft their success stories. The company’s physical office in Sweden is set to be operational by end of first half of the year, in order to further strengthen its foothold in the European market.



Mr. Puneet Johar, Co-founder and CEO - TO THE NEW Ventures, parent company of TO THE NEW Digital stated, “TO THE NEW Digital positions itself as a premium digital services company providing full spectrum of digital solutions. This is a significant step forward and enables us to execute on our long-term vision of value creation for our clients as a strategic partner. We aim to further accelerate digital disruption in the global market.”
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