Sony Looks To Tap India's Small Cities, Affordable Segment

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NEW DELHI: Japanese consumer electronics giant Sony is spreading its net wide to smaller cities in India to boosts its business besides studying the possibility of entering affordable mobile handset segment that uses the Android One platform.

The company’s Indian arm is seeking to leverage on the strong Sony brand equity in the market to offer a range or products — ranging from affordable mass market to premium — in its bid to enhance its position in the country. ”Our TV business has been growing well thanks to the second and third tier cities. Many of the customers owning CRT TV have just started replacing with LED TVs. That offers a huge opportunity to grow. So, both in the segments — mobile and TV, we see big opportunities,” Sony India Managing Director Kenichiro Hibi told PTI.

This year Sony India had launched its 22-inch LED TV priced as low as Rs 13,900 to tap the affordable segment for the Indian market to add to its range that stretches to the ultra high definition 85 inch TV priced at Rs 15,99,900. ”It has really helped us expand …Thanks to the affordable prices, we could grow the business to second and third tier cities,” he said, however, adding the company would also give equal focus to the premium end. ”To win the business in India, we cannot just focus on the premium segment but we also have to attack the mass segment. However, even when we are attacking the mass segment, Sony will retain some premiumness, even if it is in mobile or TV business,” Hibi said.

Also Read: Hewlett-Packard India Invites Youth To Share Their Success Stories
Source: PTI

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