Machine data: The term in itself speaks volumes of the topic, Big Data. This medium is the largest source of data. It contains a wealth of information into every aspect of business taking all information from log files, which is the most common source of information. Log files are divided into numerous forms. Machine data collection happens from machine to machine. Information that flow from internet, through telecommunications and electronics in every field, create the ever increase in data. This medium is helping businesses to improve quality of products and services, drive efficiencies, help plan new business formulae, and also in security. These are just a few.

Data Integration: To make effective use of data is the integration, combination and comparison of data, instead of the single streamlined method of data visualization in order to get the maximum output from data integration. This happens when there is market speculation, where information on customer need, customer service, behavior, demand, price, and satisfaction are integrated to get the highest output.