Top 10 Must-Read Books by Tech CEOs

Who Says Elephants Can’t Dance

The appropriately titled business book details Lou Gerstner’s historic achievement in turning IBM around from the edge of insolvency to lead at the forefront of the computer business again. His book focused on the strategic choices needed to turn around a company, as well as the importance of corporate culture and values in creating a brand.

The Long Tail

A fascinating book by Chris Anderson, the CEO of 3D Robotics and ex Wired Magazine editor in chief, The Long Tail describes the future of the technology business by describing the future of technology. He shows how the future of both commerce and culture is not is sales, the traditional high volume tip of the demand curve, but in what used to be considered as misses- the idealstic products that didn’t sell really well.

Creativity, Inc

Written by Amy Wallace and Ed Catmull, the cofounder of Pixar, The book is about the creativity and originality that led Pixar to greater and greater heights during the Steve Jobs era. A review states: "With this book, Ed Catmull has given the world an amazing gift. Much more than a book for managers, it contains wisdom and stories that you will carry into the rest of your life."

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