TCS to Acquire Coastal Cloud in $700 Million AI-Focused Deal

By siliconindia  |  Thursday, 11 December 2025, 09:24:22 AM IST

TCS to Acquire Coastal Cloud in $700 Million AI-Focused Deal
  • TCS to buy U.S.-based Salesforce consulting firm Coastal Cloud for $700 million
  • Acquisition strengthens TCS’ AI-led and Salesforce advisory capabilities
  • Deal adds 400 experts and expands access to mid-market clients

Tata Consultancy Services (TCS) has signed a definitive agreement to acquire Coastal Cloud, a U.S. based Salesforce consulting and AI advisory firm, in an all-cash deal worth $700 million. The move is part of TCS’ broader strategy to boost its AI-driven transformation services and strengthen its position in the global Salesforce ecosystem.

Founded in 2012, Coastal Cloud specializes in AI-led consulting for sales, service, marketing, revenue, and commerce transformation. The company has earned recognition as a trusted Salesforce partner and was selected for the Salesforce Partner Advisory Board, where it contributes to product development and service innovation.

This acquisition follows TCS’ recent purchase of ListEngage in October, which expanded its capabilities in Agentforce, Marketing Cloud, and Commerce Cloud. With both deals, TCS now ranks among the top five Salesforce consulting firms globally.

Coastal Cloud brings more than 400 experienced professionals and over 3,000 multi-cloud certifications, significantly enhancing TCS’ Salesforce consulting depth across industries. Its strong client base in the mid-market segment also opens new cross-selling opportunities for TCS.

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Eric Berridge, a veteran in the Salesforce ecosystem, leads Coastal Cloud. The firm has also received strategic backing from Salesforce Ventures, further solidifying its standing in the market.

Aarthi Subramanian, COO of TCS, said the acquisition marks a major milestone in the company’s plan to become the world’s leading AI-driven technology services provider. The deal is subject to regulatory approvals before closing.

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