Shiprocket Launches an Influencer Marketing Tool to assist Small Businesses

By siliconindia  |  Thursday, 19 October 2023, 09:16:24 AM IST

Shiprocket Launches an Influencer Marketing Tool to assist Small Businesses
Shiprocket, an e-commerce enablement company, has launched "Shiprocket Amplify", a new influencer marketing platform created along with One Impression, an influencer marketing agency. This platform is intended to deliver an integrated "influencer marketing as a service" solution to small and medium-sized businesses (SMBs) in India. Shiprocket Amplify enables small and medium-sized businesses to create influencer-generated content and create attractive, narrative-driven stories that move beyond individual marketing campaigns.
"The rise of social commerce in India has created a significant opportunity for merchants to achieve higher returns on investment (ROIs) across various social media platforms through influencer marketing solutions" . said Saahil Goel, Co-Founder and CEO of Shiprocket.
Shiprocket Amplify makes influencer marketing easier for merchants by removing the complexity of engaging with influencer marketing companies. It provides integrated functions and technologies, such as social analytics, to enable real-time performance tracking across all marketing initiatives from a single dashboard.
Shiprocket has received $11 million in funding from McKinsey in an extended Series E round. As a result of this transaction, McKinsey's investment arm, AFOS, now owns 0.91% of Shiprocket. Shiprocket attained unicorn status in the previous year after raising $32.6 million in a fundraising round.

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