Relaxo Expands Digital Reach with Leading Quick-Commerce Platforms

Relaxo Footwears Limited has announced going live on India's top instant-delivery platforms Blinkit, Zepto, and Swiggy Instamart in its plans to boost digital reach and make life easier for customers. This is in sync with the company's larger initiative to enhance its omnichannel retail strategy to keep pace with the changing needs of consumers throughout the nation.

Through this alliance, Relaxo's varied portfolio of footwear such as Flite's fashion slippers, Bahamas' fashion flip-flops, and Sparx's shoes will be ready for speedy delivery in a number of key states like Delhi, Karnataka, Andhra Pradesh, Haryana, Uttar Pradesh, Maharashtra, Tamil Nadu, West Bengal, Rajasthan, and Gujarat.

Relaxo's offerings are already available on leading e-commerce websites like Amazon, Flipkart, and Myntra. With this new addition, the brand is foraying into the fast-emerging quick-commerce space, delivering quicker and more convenient shopping for consumers, especially in urban geographies where there is a growing demand for instant delivery.

Nitin Dua, Executive Vice President of Relaxo Footwears Limited, said, "We are excited to announce our availability on Blinkit, Zepto, and Swiggy Instamart, a major milestone in increasing our presence in the quick commerce segment. Entering this segment, we look to provide consumers with increased access to Relaxo's reliable and popular products, with a hassle-free and convenient shopping experience."

This move is a continuation of Relaxo's efforts to expand its retail channels and respond to different shopping needs whether from traditional physical stores, long-form e-commerce, or the quickly growing quick-commerce space. Its partnership with Blinkit, Zepto, and Swiggy Instamart is poised to further strengthen Relaxo's presence in the market and cement its position as a progressive brand that evolves to suit the shifting demands of Indian consumers.

Through the adoption of quick commerce, Relaxo not only enhances its access and delivery speed but also demonstrates its responsiveness in adjusting to a more digital-first, experience-based retail environment. This move raises the bar in the footwear market, closing the gap between product availability and instant satisfaction, while upholding its focus on quality and affordability.