PPG Asian Paints Launches Flagship facility for Cartisan in Pune
By siliconindia | Wednesday, 29 November 2023, 05:28:23 PM IST
PPG Asian Paints, a leading provider of automotive refinishing solutions in India, has launched its premium car detailing and decor business, 'Cartisan', with the opening of its flagship center in NIBM Pune. Pune is often referred to as the Detroit of India because it is a hub for numerous global automobile manufacturers. This launch signifies the company's commitment to meeting the automotive aesthetic needs of the city, its suburbs, and the surrounding regions.
Cartisan is a company that aims to enhance the car detailing industry in Pune, by providing a wide range of services that are designed to enhance the look and protection of vehicles. The state-of-the-art centre will offer a variety of treatments such as paint protection films, ceramic coatings, paint correction, interior cleaning, sanitization, and anti-corrosion treatments, all of which are tailored to meet the specific needs of car enthusiasts and owners.
"The launch of Cartisan in Pune underscores our commitment to serving the thriving automotive market in the city. Pune's position as a significant hub for the automobile industry aligns perfectly with our mission at PPG Asian Paints to provide innovative aftermarket solutions. We are dedicated to enhancing the automotive experience for enthusiasts and owners alike. Cartisan's arrival in Pune represents our commitment to elevating car care standards in Western India and reflects our vision of offering comprehensive and personalized services that resonate with the needs of this dynamic market," stated Mr. Jitendra Kalra, CEO, PPG Asian Paints.
The unique selling proposition of Cartisan is that it allows car owners to customize their vehicles according to their individual preferences, thus enhancing the look and feel of their car. PPG Asian Paints, founded in February 1997, has established itself as a prominent supplier of paints and coatings in various markets, including Automotive OEM, Automotive Refinishes, Industrial, Marine, and Packaging. This joint venture is the result of a strategic collaboration between PPG Inc., a leading coatings company worldwide, and Asian Paints Ltd., India's largest producer of paints and coatings.
PPG is a global supplier of paints, coatings, optical products, and specialty materials. The company operates in over 70 countries and reported net sales of $17.7 billion in 2022. On the other hand, Asian Paints is India's leading paint and decor company. It is also ranked among the top 8 coatings companies in the world, with a consolidated turnover of 34,489 crores (345 billion).
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