Organic Kids Wear: A New Fashion Trend in India

Agarwal said in Europe organic cotton clothes enjoy one- third of the market of kidswear, while in India it is very negligible.

The popularity of organic kidswear is high in Europe, the USA, UK and Japan and is gaining ground in the country as it is relatively unaffected by the recession which has hit the developed markets.

The relocation of expatriates and growing band of foreigners in the country has also led to the growth in the organic kidswear market, he said.

Organic cotton causes less soil and water contamination and preserves and promotes bio-diversity and soil fertility. The health hazards of farmers growing organic cotton are far fewer.

The country is the largest producer of organic cotton in the world after overtaking Turkey and accounts for almost 51 per cent of the global organic cotton production.

The majority of organic cotton produced in India is processed in the country and exported only as textile. The demand for the product within the country is negligible, mostly because of its high price.

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