Milani Set For India Entry, Belle Vous In Tow

NEW DELHI: U.S.-based cosmetics brand Milani will enter the Indian market next month following an exclusive distribution tie-up with Belle Vous.

Milani, which will start retailing in India through an exclusive tie-up with an online retailer, is eyeing first year sales of USD 2,50,000.

"Milani is popular American drugstore brand and we will launch it in India next month through an online retailer. Later on, we will look at building offline presence. Milani brand is expecting first year sales of USD 2,50,000," Belle Vous Managing Director Divya Thukral told PTI.

Belle Vous, which also distributes Australian skin care and make-up brand Natio prodcuts in India, said the Milani's average selling price would be 1,000.

Thukral said the company is also pitching to get Milani Group's mass market Jordana brand.

The Milani group has two brands -- Jordana and Milani Cosmetics. Milani sells in over 50 countries.

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