'Make in Rural India'- The Key To Drive In Heterogeneous Markets

# Transforming Lives Through Technology

Aimed at encouraging higher education institutions to engage with problems of rural India like sanitation and hygiene, water, health and education and to provide appropriate solutions for them, the government's recently launched Unnat Bharat Abhiyan (UBA).

This can lead to transformational change in the country if the technologies are “relevant, robust and affordable.” The programme was launched November 11, 2014, National Education Day, which also marked the birth anniversary of Maulana Abul Kalam Azad, India's first education minister.

Under UBA 18 institutions of higher education have been roped in. These include IITs at Bombay, Delhi, Gandhinagar, Bhubaneswar, Guwahati, Jaipur and many more.

# Redefining Innovation

Indian villages have proved their excellence by making extraordinary inventions. Despite many limitations like lack of education and severe cash crisis, but most of them have succeeded in using technology cost-effectively to build ingenious products

Gopal Bhise has made a very useful device for ploughing culture operation in very small farm plots, gardens and kitchen gardens. He has fixed a rod with a blade at the end, to an assembly consisting of only the front wheel and the handle of a bicycle. He said economic frustration to even buy a pair of bullocks led him develop this device.

Raghav Gowda has developed low cost simple milking machines, which works on new milking technique. These machines perform similar to any other high-end machines used worldwide. It's an easy to operate and low cost milking machine that can milk 1.5-2 litre of milk per minute.

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