Key Drivers Of Ecommerce Business In India

Fashion: The second largest category after electronics has a 25 percent share of all online sales. The two largest online retailers of fashion brands are Myntra and Jabong. The trick in the business is to get deals internationally, that is, getting to seller brands that are internationally acclaimed.

The online fashion industry will have many competitors unlike the electronic goods that will continue to hire out retailers. The Indian market will also have foreign players making investments or entering the game by launching their own online retail business by making unsung acquisitions that will give them a stronger foothold in the business. Currently, the local brands have a 60 percent hold in the market, which should in the coming years.

Jewelry: Indians love gold, silver and diamonds, and if a business in the jewelry industry is expected to thrive then India is the market to vouch for. India is one of the largest exporters of gold and over all jewelry but also imports them at an equally high level.

"The biggest challenge in jewellery retailing is the cost of inventory," says Mithun Sacheti, founder & CEO of Caratlane. "We don't maintain inventory and follow just-in-time manufacturing, which allows us to spend on marketing and on acquiring new customers,” as reported to ET. This industry is expected to grow double fold by 2018.

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