Indian Smartphone Industry Experiencing Big Time Competition from Chinese Rivals

BENGALURU: It is widely known that the Chinese companies have managed to dominate the smartphone arena from the past few years. Now, stepping into the Indian soil, they are trying to make an impact by challenging smartphone giants such as Micromax,Samsung and Intex.

With a top-notch retail and marketing strategy, the Chinese industry players like Oppo, Gionee and Vivo have already capitalized significant amount of share in the Indian market. Due to a considerably larger amount of financial profits gained, they proved to be the most preferred brands when compared to the other key industry players. Statistically, the Chinese smartphone shares experienced an elevation of about 27% of the total market in the first quarter of 2016, which was 21% in the previous quarter, reports a Technology Market Research firm based in Hong Kong.The Chinese brands have also managed to invest more focus and money on features such as branding and display; resulting to their wide existence in the Indian stores.

When compared to the Chinese market performance, Samsung faced a decline in shares with 25.6% in the first quarter, from 29% in the previous quarter. Furthermore, in a similar fashion, Intex lost about 1.5% of their total share from the last recorded 10%, and Micromax's share droppedfrom 17%to 14.1%. Samsung claims that it had gained momentumin its market share, noticing a 47.7% rise in the first half of 2016 when compared to the previous year’s 38.4%.

"Not only do we lead the premium segment with an over 50% market share, our Galaxy J2 series smartphones in the affordable segment, with Make for India innovations, has emerged as the most popular device of India, contributing 24% of the smartphone value market share," said Manu Sharma, VP (Mobile Business), Samsung India Electronics.

Read Also: Telangana Partners With ISRO To Monitor Water Resources
IBM Announces Mobilefirst For Ios Garage